The company has formed an insurance portfolio. It was necessary to analyze the balance of sales, frequency, average loss, unprofitability, level of prolongation, etc. Also offer options to improve loss-making.
Found a series of segments that created a high loss in the portfolio. Both positives and problem areas were identified.
Tabular data sources were used to develop the analytical application. One of the main difficulties was to build a data structure and a cube, taking into account the peculiarities of the portfolio and ways of storing data.
Stages of work: 1. Uploading Data Systems 2. Building a showcase 3. Building an Analytical Repository 4. Analysis 5. Preparation of report and recommendations
Areas of use
- loss-making; - price balance; - prolongation; - LTV (revenue per customer); - cross-sales; - fraud, etc.
The case allows you to conduct a multifactorial analysis of the insurance portfolio:
- predominance of any segments; - sales dynamics; - additional agreement; - frequency and average amount of losses; - loss development process;
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